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Jobs at RevTrax

Product Marketing Manager

Location: NY

Department: Digital Marketing

Type: Full Time

Min. Experience: Mid Level

COMPANY BACKGROUND:

RevTrax a leading incentives and insights technology company– we make smarter promotions easy. Our platform connects across all digital and promotional vehicles, providing personalized offers and path-to-purchase insights for 350+ brand partners. Founded in 2008, RevTrax was voted one of Crain’s best places to work in NYC in 2015 and 2017. At RevTrax, our IMPACT values are core to everything we do:  Innovation, Mutual respect, Positive attitude, Accountability, Commitment, Teamwork. We’re looking for passionate professionals to bring their experience to our family and take the company to the next level. Learn more about who we are and what we do .

ROLE OVERVIEW

RevTrax is seeking a motivated, dynamic Product Marketing Manager to join our team. You will be responsible for building compelling marketing materials - designed in a cohesive, client-centric narrative -  to increase awareness and adoption of our platform. This role will develop product marketing strategies and execution - including the creation of clearly-articulated value propositions, technical documentation, sales collateral, and various materials for releases and feature enhancements. 

The product marketing manager regularly engages with customers, partners, sales, product, and engineering.He/she will need to develop a deep understanding of our technology stack and product roadmap in order to produce best in class product marketing materials to gain new clients and drive further adoption onto the platform for existing clients. Reporting directly to the VP of Marketing, this role will be part of a new, fast-moving marketing team which provides support to a growing Revenue organization, with close collaboration with the Management, Product, and Engineering teams.

QUALIFICATIONS

RevTrax is more than just another digital marketing company — our solutions make it easy for leading brands to deliver smarter promotions, connect the dots with meaningful insights, and get home in time for dinner. Your work and attitude on the job speaks volumes to us. For this role specifically, we’re seeking the following qualifications:

  • 4-5+ years of relevant marketing experience (minimum of 2 in product marketing), preferably in a digital marketing/advertising technology company targeting large advertisers.
  • Experience collaborating across levels/functions (Sales, Product, Engineering, Management), while making it easy for your colleagues.
  • Experience defining, contextualizing and marketing technical concepts.
  • Exceptional communication and presentation skills, with the ability to create stories/messaging catered to various audiences.
  • Ability to create compelling marketing content and materials for both new and existing products.
  • Solid understanding of how complex, technical environments work, from both a people and product standpoint.
  • Proven ability to work “hands on”, cross-functionally, and thrive in a fast-growing, rapidly-changing environment.
  • You are curious, thoughtful, and perceptive. A wide degree of creativity and latitude is expected.
  • Passion for learning and teaching. You love challenging yourself to constantly improve, and sharing your knowledge to empower others. You believe in empowering customers (internal and external) by providing easy-to-grasp knowledge and tools.
  • You care having a passionate eye for detail - in your writing, presentation, and everything you put forward.
  • Low ego / attachment - You can work quickly on rapid iterations of marketing and sales collateral.
  • Positive attitude! A smile and can-do spirit goes a long way towards building camaraderie.

PRIMARY RESPONSIBILITIES

  • Work closely with Marketing, Sales, and Product Management to build Go-to-Market (G2M) marketing strategy (positioning and messaging frameworks) for RevTrax solutions, catered to various audience segments (across industries and personas)
  • Act as primary communicator and translator of all product features to sales, business stakeholders and clients – be able to clearly communicate business benefits of RevTrax solutions.
  • Develop compelling product/solution positioning and messaging frameworks — creating external sales materials (PPTs + 1-pagers), internal training, “cheat sheets”, demos (screenshots, videos, etc).
  • Work closely with Product team to plan roadmap communication plan, coordinate with PR and Marketing to align product announcements with marketing activities.
  • Collaborate with marketing team, management team, and external partners to create and edit thought leadership communications:  Blogs, whitepapers, webinars, events, POVs etc.

TECHNICAL PROFICIENCIES

We’re a tech company, so we rely heavily on technology on a daily basis.  Below are some technologies you will need to be comfortable with, or gain mastery of quickly.

  • Excellent PowerPoint skills; and a deep MS Office proficiency. A Strong grasp of basic design and layout principles, including the ability to deliver presentation- and production-ready materials.
  • Content Prototyping & Production: Ability to create mockups and/or demos that “feel real” for sales purposes. InVision and/or Marvel skills are preferred, and skills with Photoshop/InDesign, and video-editing are a plus.
  • CRM / Marketing Automation: some experience with Salesforce and Hubspot are a plus.
  • Workplace Collaboration: Google Docs, Slack (chat), Zoom (video-conferencing), Confluence, Jira, and more

ABOUT THE REVTRAX MARKETING TEAM

  • We value teamwork, superior writing skills and a friendly, considerate, and value-driven communication style.
  • We strive for incredible attention to detail.
  • We seek unique, creative ways to build our brand.
  • We make it easy for our clients (internal) and customers (external)
  • We get stuff done. And fast.
  • We love what we do and have a ton of fun doing it. 
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