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Jobs at RevTrax

Marketing Coordinator

Location: New York, NY

Department: Marketing

Type: Full Time

Min. Experience: Entry Level

The marketing specialist will work with cross-functional teams to implement annual marketing plans, with the ultimate goal of supporting revenue growth and raising visibility of the RevTrax brand. The marketing specialist will provide team-wide support, which may include research, messaging, sales collateral, copywriting, social media, event management and more.

Essential Duties and Responsibilities:

  • Act as marketing liaison to internal teams to promote cross-functional communication and collect marketing feedback
  • Create copy for marketing collateral, social channels, the company website, and ad content.
  • Assist the Sales team with development and improvement of sales decks
  • Implement paid advertising efforts, including print, online and social advertising
  • Implement social media strategies on Twitter and LinkedIn
  • Develop content for external (quarterly) newsletters
  • Manage the online press room, event and management pages
  • Assist with design creation of email templates, banners and collateral updates
  • Assist with implementation of lead generation strategies.
  • Utilize a marketing automation platform to segment and drive prospects through the marketing funnel in a targeted email marketing program.
  • Collaborate with Product and Strategy & Analytics teams to develop relevant content (case studies, benchmarking reports, etc.).
  • Manage production and execution of RevTrax signature event series including vendor management and sourcing, internal organization, keynote speaker sourcing, etc.
  • Ensures timely execution and production of all marketing programs & projects by entering, updating and tracking all requests for marketing assets in JIRA
  • Research and procurement of speaking opportunities for RevTrax executives

Qualifications:

  • Experience with CRM a plus
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business
  • Experience in technology marketing a plus
  • Strong organizational, interpersonal, and analytical skills
  • Bachelor’s degree in Journalism, Marketing, Communication or related discipline
  • 2+ years of experience in digital marketing and/or content development
  • Experience in using Adobe Creative Suite (e.g. Photoshop, InDesign,)
  • Strong computer skills with knowledge of social management platforms and tools for optimization such as Hootsuite, Google Analytics etc.
  • Extraordinary attention to detail and eye for accuracy
  • Strong organizational and follow through skills with ability to consistently carry out high-quality content deliverables
  • Strong communication and interpersonal skills; comfortable interacting with management, and other departments.
  • A passion to stay ahead of the curve in B2B marketing strategies and concepts
  • Writing samples will be requested during interview process
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